Jump to content





Welcome to Ford Fusion Hybrid Forum


Sign In  Log in with Facebook

Create Account
Welcome to Ford Fusion Hybrid Forum, like most online communities you must register to view or post in our community, but don't worry this is a simple free process that requires minimal information for you to signup. Be apart of Ford Fusion Hybrid Forum by signing in or creating an account.
  • Start new topics and reply to others
  • Subscribe to topics and forums to get email updates
  • Get your own profile page and make new friends
  • Send personal messages to other members.
 
Guest Message by DevFuse

Posted Image
Register your Fusion Hybrid at the official Ford authorized registry here.


Photo
- - - - -

"killing off several sedans, including the Fusion"


  • Please log in to reply
48 replies to this topic

#1 ONLINE   mwr

mwr

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 689 posts
  • Region:U.S. Pacific Coast
  • Location:San Francisco Bay Area
  • Current Vehicle:2015 FFH SE
  • My Hybrid's Year:2015

Posted 25 April 2018 - 05:39 PM

https://www.bloomber...ead-margin-goal

 


IMG_2641c_160w.jpg








Lose this advertisement by becoming a member. Click here to create a free account.


#2 OFFLINE   Cobra348

Cobra348

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 484 posts
  • Region:U.S. Northeast
  • Location:Oswego, NY
  • Current Vehicle:Ruby Red wLight Stone Leather
  • My Hybrid's Year:2017

Posted 25 April 2018 - 10:11 PM

Yup.  And here's another link about the same thing.  What kind of stuff is Ford Management smoking?  Will they share?

 

https://www.yahoo.co...-234500158.html

 

If they kept Fusion and Mustang and F-150 that would work.  But Mustang is too high-priced for me and a pickup is not my cup of tea.  This is a great way to push me to GM or elsewhere <shudder>

 

NOTE TO FORD:

You just added 2 trim lines to Fusion - Sport and Platinum.  JD Power and several others have remarked about the huge number of Fusion variants.  Well, here's a way you could possibly keep Fusion as a low-cost item for folks:

  • Gas Fusion - reduce the trim lines to Titanium and Platinum.  Make Sport as an option package like the California package is to the Mustang.
  • Hybrid Fusion - reduce trim lines to Titanium and Platinum.  Maybe keep SE as an entry level.
  • Energi Fusion - TBH, its selling point is in-town economy.  It has no pass-thru (which BTW I use a lot in my hybrid!), so to me it's not worth the added cost over hybrid.

End result:  Fusion in a less complicated option form, Mustang and trucks.  Keep in mind that gas prices are going to go up ... they're about $3 (87 octane) in my area now and still rising.  When the gas reaches a certain level, people will be looking for something economical.  Do you want GM and Kia and the like to get that business or do you want it?

 

ADDED IN:  Read the comments at the end of the article.  Lots of Ford owners going elsewhere if Ford does this.  Henry Ford wanted to make cars that everyone could afford.  Well, now his company will focus on anything BUT everyday cars.  Good move!


Edited by Cobra348, 25 April 2018 - 11:33 PM.

  • MXGOLF likes this

Larry - aka Cobra

 

Big Red: 2017 FFH SE, Ruby Red, Med Light Stone leather

602A SE Luxury Package, Park Assist, Adaptive Cruise Control w/stop & go

Driver Assist Pkg (lane keeping, BLIS, auto high beams, auto wipers, heated steering wheel)

My additions:  WeatherTech lasercut floor mats, in-channel wind deflectors (dark smoked),

Steeda strut tower brace, Steeda rear sway bar, Steeda hood struts, Ford donut spare

Summer rims/tires - 17" Verde Regency rims with OEM tread

Winter rims/tires - 17" OEM rims with Goodyear UltraGrip WRT Ice

 


#3 OFFLINE   lolder

lolder

    Fusion Hybrid Addict

  • Fusion Hybrid Member
  • 1,815 posts
  • Region:Decline
  • Location:Florida
  • Current Vehicle:2010 FFH 501A Trim
  • My Hybrid's Year:Decline

Posted 25 April 2018 - 10:50 PM

They may think the electric car trend is something they don't want to invest in right now and the pickups and SUVs will be the last ones electrified. They claim the margin is small on the cars so maybe they will hoard cash for the eventual huge investment the change to electrics will cost. There have been several financial analyses of why the huge fossil fuel car companies will have a gigantic problem switching their business model from fuel to electrics. The profit centers are completely different but they still must service the debt on the present business model. Tesla has a huge advantage because nobody expects them to make a profit soon and in the unlikely event they can't get more financing in the US, China and India are ready with billions. Musk would rather his US company makes them but his view is much broader and if the US wont he'll go elsewhere. People are dying from pollution everyday in China and India. 


Edited by lolder, 25 April 2018 - 10:54 PM.


#4 OFFLINE   Cobra348

Cobra348

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 484 posts
  • Region:U.S. Northeast
  • Location:Oswego, NY
  • Current Vehicle:Ruby Red wLight Stone Leather
  • My Hybrid's Year:2017

Posted 25 April 2018 - 10:57 PM

If that's so, why are they touting a hybrid Mustang, an AWD Mustang, a hybrid F-150, a diesel F-150?  If they were gonna get out of electric, I would think the hybrids would not be on this list.  And the hybrid Mustang has been written about as well as confirmed at Carlisle.

 

http://www.motortren...what-to-expect/

 

Note - headline for that is "Ford is promising a future of electrified vehicles, and the Mustang Hybrid is just the start"?

 

Short note on the hybrid F-150 - https://www.tfltruck...hybrid-detroit/


Edited by Cobra348, 25 April 2018 - 11:11 PM.

Larry - aka Cobra

 

Big Red: 2017 FFH SE, Ruby Red, Med Light Stone leather

602A SE Luxury Package, Park Assist, Adaptive Cruise Control w/stop & go

Driver Assist Pkg (lane keeping, BLIS, auto high beams, auto wipers, heated steering wheel)

My additions:  WeatherTech lasercut floor mats, in-channel wind deflectors (dark smoked),

Steeda strut tower brace, Steeda rear sway bar, Steeda hood struts, Ford donut spare

Summer rims/tires - 17" Verde Regency rims with OEM tread

Winter rims/tires - 17" OEM rims with Goodyear UltraGrip WRT Ice

 


#5 OFFLINE   murphy

murphy

    Fusion Hybrid Addict

  • Fusion Hybrid Member
  • 1,494 posts
  • Region:U.S. Northeast
  • Location:PA
  • Current Vehicle:2013 Fusion Energi Titanium

Posted 26 April 2018 - 04:59 AM

I don't want a Mustang or an SUV or a truck.  I still have my 2013 Fusion Energi but I am on my second Tesla model S since I bought the Energi.  The Energi should have had its electric range tripled by now.  The Honda Clarity PHEV is rated at 47 miles electric.



#6 OFFLINE   md13ffhguy

md13ffhguy

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 724 posts
  • Region:U.S. Northeast
  • Location:MD
  • Current Vehicle:Fusion SE Hybrid
  • My Hybrid's Year:2013

Posted 26 April 2018 - 05:20 AM

I agree with the sentiment here. I've owned 5 sedans over the past 25 or so years. I have a truck, but it's for when I need a truck. No interest in driving that thing on a daily commute.

@Cobra348, I agree with reducing trim lines, but in my mind Platinum and Titanium are both more than what I need. Nicely equipped SE level cars suit my needs and my wallet just fine.
  • MXGOLF likes this

244968.png


#7 OFFLINE   md13ffhguy

md13ffhguy

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 724 posts
  • Region:U.S. Northeast
  • Location:MD
  • Current Vehicle:Fusion SE Hybrid
  • My Hybrid's Year:2013

Posted 26 April 2018 - 05:25 AM

Also, regarding sedans, I prefer driving a car over an SUV, especially over my long commute or longer trips. I also like having room for passengers. You can't put adults in the back of a Mustang.

244968.png


#8 ONLINE   mwr

mwr

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 689 posts
  • Region:U.S. Pacific Coast
  • Location:San Francisco Bay Area
  • Current Vehicle:2015 FFH SE
  • My Hybrid's Year:2015

Posted 26 April 2018 - 11:01 AM

"Ford is willingly alienating its car owners" - Like me and I assume most of those here. I remember an online questionnaire Ford sent me after a service visit that asked "Do you love Ford?". Ha ha...

 

https://www.thestree...er-way-14568881


IMG_2641c_160w.jpg


#9 OFFLINE   lolder

lolder

    Fusion Hybrid Addict

  • Fusion Hybrid Member
  • 1,815 posts
  • Region:Decline
  • Location:Florida
  • Current Vehicle:2010 FFH 501A Trim
  • My Hybrid's Year:Decline

Posted 26 April 2018 - 11:45 AM

If that's so, why are they touting a hybrid Mustang, an AWD Mustang, a hybrid F-150, a diesel F-150?  If they were gonna get out of electric, I would think the hybrids would not be on this list.  And the hybrid Mustang has been written about as well as confirmed at Carlisle.

 

http://www.motortren...what-to-expect/

 

Note - headline for that is "Ford is promising a future of electrified vehicles, and the Mustang Hybrid is just the start"?

 

Short note on the hybrid F-150 - https://www.tfltruck...hybrid-detroit/

All of them still burn fuel and they already have the hybrid technology and they still have the same profit centers for the manufacturer and the dealers. The lower servicing expected of pure electrics wipes out most of the dealer profit center and completely changes the current manufacturer-dealer relationship.


  • MXGOLF likes this

#10 ONLINE   mwr

mwr

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 689 posts
  • Region:U.S. Pacific Coast
  • Location:San Francisco Bay Area
  • Current Vehicle:2015 FFH SE
  • My Hybrid's Year:2015

Posted 26 April 2018 - 12:18 PM

The lower servicing expected of pure electrics wipes out most of the dealer profit center and completely changes the current manufacturer-dealer relationship.

Even with non-electrics there is far less $ needed for routine servicing than there used to be.


IMG_2641c_160w.jpg


#11 OFFLINE   Waldo

Waldo

    Fusion Hybrid Addict

  • Fusion Hybrid Member
  • 1,150 posts

Posted 26 April 2018 - 01:52 PM

 

ADDED IN:  Read the comments at the end of the article.  Lots of Ford owners going elsewhere if Ford does this.  Henry Ford wanted to make cars that everyone could afford.  Well, now his company will focus on anything BUT everyday cars.  Good move!

 

I think you're completely missing the point here.  Everyday cars are not sedans anymore.  And who said anything about affordability?  The new Ecosport is the same price as a Focus.  You can get the same utility in an Escape as a Fusion for the same price and when the next gen comes out in a hybrid, it will get roughly the same fuel economy.

 

In fact if you think about a Model T, what is it more similar to today - a Fusion or an Escape?



#12 OFFLINE   ptjones

ptjones

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 689 posts
  • Region:U.S. Southern Atlantic
  • Location:Atlanta area
  • Current Vehicle:2013 CMAX SEL
  • My Hybrid's Year:2013

Posted 26 April 2018 - 02:53 PM

Maybe that is why NASCAR is going to the mustang next year.

 

Paul


163299.png 600 Club

Current Record:  12/30/2014  902.2 mi.  63.8 mpg  14.13  gal. (Actual GPS:  922 mi.  68 mpg  13.5 gal.


#13 OFFLINE   Texasota

Texasota

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 981 posts
  • Region:U.S. Northern Plains
  • Location:Minnesota
  • Current Vehicle:Ford Fusion S Hybrid
  • My Hybrid's Year:2015

Posted 26 April 2018 - 04:03 PM

All of this boils down to customer demand. SUVs are what people are buying and far fewer traditional sedans are being purchased. Survey your typical Walmart parking lot, the parking lot of the nearby apartment/condo complex, or the residential driveways of your neighbors. They are full of SUVs and trucks. People love them and that is where the demand is.

 

I prefer a sedan like most others here, but I don't see how it makes sense to get angry at any manufacturer for focusing on products that are in demand and are selling well. Selling low volume products with low profit margins is a recipe for financial failure for any company.



#14 OFFLINE   Cobra348

Cobra348

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 484 posts
  • Region:U.S. Northeast
  • Location:Oswego, NY
  • Current Vehicle:Ruby Red wLight Stone Leather
  • My Hybrid's Year:2017

Posted 26 April 2018 - 06:53 PM

I agree with the sentiment here. I've owned 5 sedans over the past 25 or so years. I have a truck, but it's for when I need a truck. No interest in driving that thing on a daily commute.

@Cobra348, I agree with reducing trim lines, but in my mind Platinum and Titanium are both more than what I need. Nicely equipped SE level cars suit my needs and my wallet just fine.

But that's just you.  But let's go with it ennyhoo.

Gas Fusion - SE, Titanium.  For Titanium, Sport is an option pkg; moonroof is already an option and adding that is essentially a Platinum.

Hybrid Fusion - SE, Titanium.  No Sport option on Titanium, same moonroof idea.

 

I don't want a truck nor an SUV.  Mustangs are useless in the Winters here and for the price I'd be stupid to drive one in the salted roadways.  I have a warranty until 8/30/22 or 100K miles.  When it runs out, I'm gone.


Larry - aka Cobra

 

Big Red: 2017 FFH SE, Ruby Red, Med Light Stone leather

602A SE Luxury Package, Park Assist, Adaptive Cruise Control w/stop & go

Driver Assist Pkg (lane keeping, BLIS, auto high beams, auto wipers, heated steering wheel)

My additions:  WeatherTech lasercut floor mats, in-channel wind deflectors (dark smoked),

Steeda strut tower brace, Steeda rear sway bar, Steeda hood struts, Ford donut spare

Summer rims/tires - 17" Verde Regency rims with OEM tread

Winter rims/tires - 17" OEM rims with Goodyear UltraGrip WRT Ice

 


#15 OFFLINE   Cobra348

Cobra348

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 484 posts
  • Region:U.S. Northeast
  • Location:Oswego, NY
  • Current Vehicle:Ruby Red wLight Stone Leather
  • My Hybrid's Year:2017

Posted 26 April 2018 - 06:56 PM

 

I think you're completely missing the point here.  Everyday cars are not sedans anymore.  And who said anything about affordability?  The new Ecosport is the same price as a Focus.  You can get the same utility in an Escape as a Fusion for the same price and when the next gen comes out in a hybrid, it will get roughly the same fuel economy.

 

In fact if you think about a Model T, what is it more similar to today - a Fusion or an Escape?

Nope, you're missing the point.  Cars comprise 30+% of all unit sales ... without trucks in the mix they are about 40%.  A lot of people do not want high-priced sports cars or an SUV or truck.  That is the point.  For me Focus is too small, Ecosport IS a Focus underneath.

 

And Model T is a car thus a Fusion (not Escape).  Poor ole Henry is prolly rolling in his grave - especially since the guy doing this has no prior automotive experience.


Larry - aka Cobra

 

Big Red: 2017 FFH SE, Ruby Red, Med Light Stone leather

602A SE Luxury Package, Park Assist, Adaptive Cruise Control w/stop & go

Driver Assist Pkg (lane keeping, BLIS, auto high beams, auto wipers, heated steering wheel)

My additions:  WeatherTech lasercut floor mats, in-channel wind deflectors (dark smoked),

Steeda strut tower brace, Steeda rear sway bar, Steeda hood struts, Ford donut spare

Summer rims/tires - 17" Verde Regency rims with OEM tread

Winter rims/tires - 17" OEM rims with Goodyear UltraGrip WRT Ice

 


#16 OFFLINE   Cobra348

Cobra348

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 484 posts
  • Region:U.S. Northeast
  • Location:Oswego, NY
  • Current Vehicle:Ruby Red wLight Stone Leather
  • My Hybrid's Year:2017

Posted 26 April 2018 - 06:57 PM

All of this boils down to customer demand. SUVs are what people are buying and far fewer traditional sedans are being purchased. Survey your typical Walmart parking lot, the parking lot of the nearby apartment/condo complex, or the residential driveways of your neighbors. They are full of SUVs and trucks. People love them and that is where the demand is.

 

I prefer a sedan like most others here, but I don't see how it makes sense to get angry at any manufacturer for focusing on products that are in demand and are selling well. Selling low volume products with low profit margins is a recipe for financial failure for any company.

SUVs and trucks are LARGE profit items whereas cars are typically lower profit margins.  They are gearing for windfall profits per sale than accepting any and all profit they can make.  Selll 20 Fusions and potentially make as much profit as a couple trucks or 1 Mustang.  I tell ya, they want the windfall cash, not a trickle.

 

And if sedans, etc are not in demand how come I see a boatload of Fiestas, Focus and Fusions all over my burg.  As well as Chevy, Honda, Mazda, etc.  As to trucks, Rams are more populous here than F-150.

 

Interesting sale figures for 2018 to date ...

 

https://www.washingt...m=.2eaa875cf481

 

Look at last paragraph where Fusion sales > Focus sales > Mustang sales.  I grant profit margin on Mustang is larger than the other two but Fusion outsells the one model they are gonna keep!  Whut?


Edited by Cobra348, 26 April 2018 - 07:37 PM.

Larry - aka Cobra

 

Big Red: 2017 FFH SE, Ruby Red, Med Light Stone leather

602A SE Luxury Package, Park Assist, Adaptive Cruise Control w/stop & go

Driver Assist Pkg (lane keeping, BLIS, auto high beams, auto wipers, heated steering wheel)

My additions:  WeatherTech lasercut floor mats, in-channel wind deflectors (dark smoked),

Steeda strut tower brace, Steeda rear sway bar, Steeda hood struts, Ford donut spare

Summer rims/tires - 17" Verde Regency rims with OEM tread

Winter rims/tires - 17" OEM rims with Goodyear UltraGrip WRT Ice

 


#17 OFFLINE   LASooner

LASooner

    Fusion Hybrid Member

  • Fusion Hybrid Member
  • 161 posts
  • Region:U.S. Pacific Coast
  • Location:United States
  • Current Vehicle:Ford Fusion Hybrid Titanium (RR)
  • My Hybrid's Year:2013

Posted 26 April 2018 - 09:48 PM

If the Fusion sells so bad, why do I see them everywhere?


Fusion Hybrid Titanium Ruby Red

 

State:      Los Angeles,CA  Ordered:       Mar 28, 2013  VIN Assigned:     Apr 10,2013  VIN:      3FA6P0RU2DR310285 Sticker Date: Apr 18,2013  Build Week: Apr 22,2013  

Actual Build day: Apr 24,2013  ETA Date: May 9, 2013  Delivered Date:(Arrived at Dealer May 9, 2013 with issue to be fixed)  Delivered: May 31, 2013

207157.png

 


#18 OFFLINE   djminfll

djminfll

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 952 posts
  • Region:U.S. Southern Atlantic
  • Location:Fort Lauderdale, FL
  • Current Vehicle:2017 Ford Fusion Hybrid Platinum
  • My Hybrid's Year:2017

Posted 26 April 2018 - 09:59 PM

I can't believe how shortsighted Ford is being. The Fusion is more than just the Hybrid version, there are also multiple Gas powered versions. The same thing with the Taurus, the Focus, the Fiesta. But shouldn't the decision makers at Ford realize that our low gas prices are not going to remain this low forever? Once prices surpass a certain threshold, people will be dumping their SUVs. Anybody remember Hummer? And when this happens, where will they go? Honda, Toyota, Hyundai. And Ford will be racing to play catch up. 

I agree with the members who posted earlier that they would be better off cutting back on their trim lines - I mean, does the Fusion really have to be made available with no less than SIX different engines? And this doesn't even take into account how much money they spent on creating the new Lincoln Continental, only to determine that it will also be cut when the Fusion and Taurus are discontinued. 

Sad to think that my next car will probably be a Honda Accord Hybrid :(


2017 Ford Fusion Hybrid Platinum

Burgundy Velvet

Took Ownership 09/12/2017

 

662937.png

 

 

 


#19 OFFLINE   Cobra348

Cobra348

    Fusion Hybrid Enthusiast

  • Fusion Hybrid Member
  • 484 posts
  • Region:U.S. Northeast
  • Location:Oswego, NY
  • Current Vehicle:Ruby Red wLight Stone Leather
  • My Hybrid's Year:2017

Posted 26 April 2018 - 10:28 PM

I can't believe how shortsighted Ford is being. The Fusion is more than just the Hybrid version, there are also multiple Gas powered versions. The same thing with the Taurus, the Focus, the Fiesta. But shouldn't the decision makers at Ford realize that our low gas prices are not going to remain this low forever? Once prices surpass a certain threshold, people will be dumping their SUVs. Anybody remember Hummer? And when this happens, where will they go? Honda, Toyota, Hyundai. And Ford will be racing to play catch up. 

I agree with the members who posted earlier that they would be better off cutting back on their trim lines - I mean, does the Fusion really have to be made available with no less than SIX different engines? And this doesn't even take into account how much money they spent on creating the new Lincoln Continental, only to determine that it will also be cut when the Fusion and Taurus are discontinued. 

Sad to think that my next car will probably be a Honda Accord Hybrid :(

The multiple versions is what has hampered Ford in some ways.  It's major confusing to some people.  I read somewhere a bit back that Fusions had >30K different possible combinations.  That's a lot!  It's also the reason I made the suggestion above of trimming the models down to a really manageable set of things.

 

I've already looked a little bit even tho my warranty is solid for a while.  Chevy Malibu has a hybrid variant.  I might go that way.  I'm not keen on going to a make where the world HQ is not in the US so some of the others are out.  Also, Nissan, VW and Toyota left a bad taste in my mouth with the cars I had from them.

 

Gas will get back to $4/gallon or more and Ford will be completely out of that niche.  Idiotic ... really not smart at all.

 

 

ADDED:  Oh wow!  I just caught the article linked below.  Ford announced the car cuts in the same press conference where they announced a first-quarter 1.7B profit! https://www.freep.co...neup/549463002/


Edited by Cobra348, 26 April 2018 - 11:35 PM.

Larry - aka Cobra

 

Big Red: 2017 FFH SE, Ruby Red, Med Light Stone leather

602A SE Luxury Package, Park Assist, Adaptive Cruise Control w/stop & go

Driver Assist Pkg (lane keeping, BLIS, auto high beams, auto wipers, heated steering wheel)

My additions:  WeatherTech lasercut floor mats, in-channel wind deflectors (dark smoked),

Steeda strut tower brace, Steeda rear sway bar, Steeda hood struts, Ford donut spare

Summer rims/tires - 17" Verde Regency rims with OEM tread

Winter rims/tires - 17" OEM rims with Goodyear UltraGrip WRT Ice

 


#20 OFFLINE   Waldo

Waldo

    Fusion Hybrid Addict

  • Fusion Hybrid Member
  • 1,150 posts

Posted 27 April 2018 - 07:13 AM

I don't understand why everyone is playing the "gas prices will go up and change everything" again.  It's true gas prices went up in the past, then they came back down.  There's no fundamental reason they will go up and stay up for any extended period of time.  Betting your company's future on a potential gas spike is really not a long term strategy.  And besides, Ford is still engineering, developing and building small cars and sedans for the rest of the world, so they could always bring them back if trends change.

 

Don't get caught up in sales numbers, Ford (and any well run business) doesn't care about sales, they care about margins.  The margin in the cars is so small that you could sell 500,000 Fusions and still not make as much money as the 10,000 Navigators they plan to sell.  So why tie up all that production capacity and overhead for poor returns?


Edited by Waldo, 27 April 2018 - 07:13 AM.





0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

Privacy Policy Terms of Service ·