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Even Tougher Styling Underscores New 2018 F-150's Built Ford Tough Brand Promise

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Along with the new 2018 F-150’s more powerful engine lineup, high-strength materials and class-exclusive technologies, its new exterior design conveys a relentless focus on innovation while paying homage to nearly 70 years of the purpose-built, work-tested Built Ford Tough brand promise.

 

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