From 'The Big Idea' to FordPass: How Ford's Reimagined Customer Experience Came to Life

By Ford Super News Ticker, January 11, 2016 in Ford Super News Ticker

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Ford Super News Ticker

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Posted January 11, 2016

Last April, Elena Ford and a team of Ford employees spent three days behind closed doors at a Detroit hotel with some of the best mobile, design and customer experience minds in the world.

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