I also wanted AWD. The only real competition was the subaru legacy, but with the ford rebates my fusion was about 3K less. You can BMW or Infiniti, but then your atleast 10-14K more. With that said, the ford so far has been great. It drives very quietly and smooth and the sync system along with navigation makes for endless entertainment. Plus my wife thinks its a good looking car, unlike subaru. I have to agree, the fusion really is a good looking car. With a huge trunk too. The only things I'd change are to put a light in the glove box, I think the side mirrors should fold in (this is probably the most important needed adjustment, especially in a city with tight parking lots), and the covers for the 12V inputs should be have a hinge and be more permanent. Personally I think the ambient lighting is cheesy, but maybe I'll change my mind...Oh, and I wish the seats had just a bit more cushion. I have heated seats so perhaps they lack the 'butt' support of the normal seats??