You are right. People are buying the product but what happens when it isnt compatible or doesnt work. Those with MyTouch probably will not have as much of a problem since Ford is in the process of opening a developer website for that product. I would love for my Garmin to give Navigation via bluetooth as stated by Oldguy16 but it doesn't and there is no customization on the SYNC website for that. Or how about a more pleasant voice? I would love to be able to customize that but I can't. How about the car telling me that based on my driving habits and travel for the next day I should fill up before I go home instead of wait until tomorrow? (ridiculous, maybe.) Oh, that would require an upgrade and I can't do that either. Here is my particular issue and it is simple but adds to my fustration of what I paid for vs. what I got. I had an old LG Rumor 2 cell phone. Worked great with the car. It told me who was calling, notified me of text messages, autodownloaded the phonebook etc. Well, that phone broke and since I was paying for a data plan that I was not really using I decided to buy a Smartphone with Android so I could take full advantage of my plan. Well now I can make and receive calls but that is it. Even though I installed apps on my phone that will do what the car won't do, SYNC doesn't allow the apps on the phone to work when its connected. So now I have a $1500 bluetooth car speaker phone and media player. USELESS!! Now I can point my finger at the phone manufacturer or the car manufacturer and keep going back and forth. Here is my thought. If you are going to sell an item as upgradeable and customized via a website and you scroll through the menu in the car and see the words Install APP you would have no reason to think the system would be obsolete so soon. You would think that the manufacturers would work together to make their products work. Microsoft provides developers information to companies that make our software and hardware work. Why isn't Ford doing that for those of us that DO NOT have MyTouch?