With my background in Risk Management I wonder if Ford figured that the risk of offending the hybrid enthusiast community was a small enough risk to be worth the addition attention and sales they get from the 47 MPG campaign. Because, no doubt, the 47 MPG campaign has driven traffic to the gas-powered Fusions too. Because people will see that number and be intrigued, even if they don't end up buying the hybrid, I'm sure it drives foot traffic. And those are key metrics for auto manufacturers.
I hope it isn't true. I almost hope that the people at Ford are stupid and that's why we have this controversy about mileage rather than the cause being that they did it on purpose. But, with the way society is these days, who knows? :headscratch:
Have you factored in the cost of the entry level gas engined CMax and Fusions, the low hanging fruit as you say?
The persuasive argument that the hybrids cost so much more and have at least a 5 year payback before you break even with the better mileage is a keen sword.
A great deal of people who really need a commuter car in this economy are keeping their cars longer or buying 'just enough' to get the job done, for example a Kia Soul.
Hybrids in the $30k and up range are only available to a select number of people and are deemed a luxury, look at the GM Volt's reception.
This is where the Prius has made it's inroads, high mileage at the lowest cost possible, subsidized by Toyota if need be to get control of the market.
A certain segment of hybrid owners buy them because of some other principle than good mileage, look at the BWM 740/750 Series with 17/24mpg, priced at $80,000 plus, no saving there, just a badge for mollifying a conscience.
This FFH was not on my radar until I saw this model and the magic 47/47 numbers, vs my first pick of a full boat FFTi EB.
I tend to keep my cars a long time and squeeze every drop of usefulness out of them I can.
Comparing prices, need, finances and the future issues facing me the FFH looked better and better, the hybrid warranty is appealing as well.
I have no regrets and kept the costs as low as I could without leaving out the goodies that I was particularly interested in.
What comes out of all this wrangling with the EPA will hopefully give a better balance to the next set of buyers.
Meanwhile I enjoy this vehicle much more than I though possible, for more reasons that the better mileage than in any vehicle I've ever owned.
Saving $1000's of purchase money compared to anything similar was a true bonus.
I am having my warranty work done on my FFH now at a crack Ford Dealer that gives us lunch at their own Cafe and a full tank of gas when we visit.
It's the home of many of the Ford commercials with Mike Rowe and is rated the #1 Service Dealer in the U.S. and President's Award winner for Sales and Service.
Things could not be better for my service needs and I'll relate some stories soon about experiences I've had here, I don't mind driving a little farther.
There are wide differences in Ford Dealership attitudes, just like most businesses.
A dealership that says 'it's hands are tied' are just passing the buck, I personally know the buck can go very high indeed.