They are gearing for windfall profits per sale than accepting any and all profit they can make. Selll 20 Fusions and potentially make as much profit as a couple trucks or 1 Mustang. I tell ya, they want the windfall cash, not a trickle.
Oh wow! I just caught the article linked below. Ford announced the car cuts in the same press conference where they announced a first-quarter 1.7B profit! https://www.freep.co...neup/549463002/
And what the heck is wrong with that? Companies are in business to maximize profit and that is what they are suppose to do for their share holders. A company that successfully changes and adapts to changing customer demand will be successful. A company that does not compete to build what customers are demanding will not be competitive and likely will not survive. Capitalism at it's best!
There is a very simple reason why some vehicles have a profit margin equivalent to 20 Fusions (or whatever). Its because customers are willing to pay that price. Its customer demand.
I'm not getting why we are not cheering this? Ford is making changes that will ensure it has a profitable future. I get that many (most?) of us on this forum prefer sedans but there were a lot of people that preferred horse drawn carriages instead of horseless carriages. Which companies survived and prospered?